Traditionally, theatrical productions that were headed to New York's Broadway "tried out" out-of-town, often in Boston and New Haven. In those cities the writer, director, composer and producers could observe audience reactions and make changes before the show was presented for the New York audience and critics.
When I was in junior high school in New Haven in the early 1960s, I saw many tryouts at the Shubert Theatre. My friends and I paid $1.20 to sit in the second balcony, and sometimes sneaked down to better seats—even box seats—if no one else claimed them.
- Self-publishing authors have an advantage over authors who work with traditional publishing houses because they can have an "off-Broadway" tryout, just like a drama or a musical.
You'll probably get lots of good advice that will influence your final text and covers, and you might even get compliments that can be used as "blurbs" to help promote the final version of the book.
One of my books had a limited release in late 2008. While I was pleased with it, and it got consistently good reviews, I realized that the title confused some readers (it's a quote from one of my crazy teachers). I also realized that one chapter should be replaced with other material and I should shift some of the front matter to the back so people would reach the "meat" of the book sooner.
I also decided to add some material and I lowered the price. The new book has gotten great reviews and thousands of copies have been sold worldwide as a paperback, hardcover and ebook.
If my "out-of-town" version became my "Broadway" version, the book would likely have been a flop.