[above] A book cover's typeface may have implications you’ve never thought about. Here are two book covers showing men in frilly shirts. If not for the typefaces, could you tell that one book is intended for straight women and the other for gay men?
Either illustration could appeal to people of either gender and orientation but the typeface makes the difference. The Cross Bones type could be used on a book for straight men, but not with a guy in a frilly shirt and exposed chest. Verdict: gay book.