Readers are interested in a book's content and maybe the author's reputation—not the name of the company that delivered the content.
- Zoe Winters writes quirky and sometimes dark paranormal romance and fantasy. She says, “The average reader doesn’t care how a book gets to market. If the book is good, it doesn't matter if your Chihuahua published it.”
- Author Simon Royle wrote, “People don't buy books from publishers. They buy them from authors.”
- Edward Uhlan founded Exposition Press—an early and important pay-to-publish company—in 1936. He said, “Most people can’t tell the difference between a vanity book and a trade book anyway. A book is a book.”
Choose a good name for your tiny publishing company that does not limit you to one genre, or sound like another company in the book business. My company is Silver Sands Books. Here's some advice for choosing a name for your publishing company.
Don't for a minute fret that readers will reject you because the logo on your books doesn't belong to Penguin or Simon & Schuster.