Readers are interested in a book's content and maybe the author's reputation—not the name of the company that delivered the content.
- Zoe Winters writes quirky and sometimes dark paranormal romance and fantasy. She says, “The average reader doesn’t care how a book gets to market. If the book is good, it doesn't matter if your Chihuahua published it.”
- Author Simon Royle wrote, “People don't buy books from publishers. They buy them from authors.”
- Edward Uhlan founded Exposition Press—an early and important pay-to-publish company—in 1936. He said, “Most people can’t tell the difference between a vanity book and a trade book anyway. A book is a book.”