Monday, April 10, 2017

Beginning authors should fix errors—not display them

I am often exposed to promotional efforts for new books. Sadly, many of them are absolutely dreadful. They show so little care that I have to assume that the books are equally awful—and I stay away.

A book is new just once, and it's a shame if its debut is cursed by easily avoided unprofessionalism. 
Don't let readers think you're an idiot. Every word you write is an audition.

The book has generally good reviews on Amazon but one review mentions "poor editing."

The author and publisher are both identified as "
D. J. Jouett." That's very amateurish. It's not hard to come up with a name for a publishing venture.

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