Below: An Apollo online ad has no identification.
Incompetent Apollo makes the dismal dingbats at Outskirts Press, Xlibris and PubishAmerica seem like polished professionals.
The Apollo website—which should be the medium for the company to demonstrate its capabilities—is pathetic. It's hard to find one proper paragraph. The site is filled with bad grammar, wrong words, inconsistent uppercasing, sentences without periods, sentences without initial uppercase letters, misspellings, missing letters, missing words, and design errors. It seems like the total IQ of the Apollo team is around 50, and its professional experience is zero.
- The company says it is a "full service publisher"—but it is not.
- Apollo emphasizes the importance of book covers. Strangely (and perhaps uniquely) the Apollo website shows no examples of its covers.
- The website has no way for potential readers to learn about or order books. I wonder if it has actually published anything.
- The company touts its "marketplace" (and "marker place")—but I could not find it within the Apollo site or with a Google search.
- The company says its "review process is focused on quality and not content." Sadly, its website staff focuses on neither. Besides errors in language and design, there are errors that show a lack of understanding of basic book publishing (e.g., barcodes and the timing of copyrights and marketing).
- The top of the home page is a large animated "slide show." The slides whizz by so quickly that it's not possible for me to read the text—and I am a very fast reader.
- Apollo says, "a top selling book, requires a best-selling author." What the hell does that mean?
- "We make money off everyone that we sell" [Should be every one.]
- "Once you have submitted your manuscript it be evaluated by our team of editors." [Sadly, no editor noticed that a word is missing from that sentence.]
- "Rejected manuscripts will be returned with a letter explaining why it was rejected." [Should be letters and they were.]
"he cover design" [Should be The.] "The only piece we don’t do is the copyedit." [That sentence needs copyediting. ALSO: the ad shown up above includes copyediting and real publishers do provide copyediting.]
- "there is no cost or no obligation." [Do we get to choose one?]
- "distributer's" [Misspelling, and the plural does not use an apostrophe!!]
- "This price covers getting your account setup," [Should be set up.]
- "we can copywrite" [copyright; the ad at the top has the same error]
- "We have both Print On Demand, and eBook distributors." [Unnecessary comma]
- "Published Authors tend to sell more books than Self-Published Authors" [Self-published authors are published authors.]
- "Formating" [Should be Formatting]
- "Apollo’s strong relationship with a low volume printer means we can offer extremely competitive pricing for printed copies of your book." [Wouldn't a high-volume printer have better prices?]
- "both the content and the artwork is protected." [Should be are.]
- "format compatible for" [Should be with.]
- The website says, "Your ISBN barcode is required for most book stores and contains information about your book’s selling price." [Many book barcodes do not include book prices.]
- At least one web page is missing and one has an improper link.
- The company's prices are typical (or high) for the industry. Print packages start at $899 and ebook packages start at $549.95. Options can add to the cost.
- The company charges $125 for copyright registration. You can easily register for a copyright yourself for $35.