The worst-looking and second-worst-written book I know of is Best in Self-Publishing & Print-On-Demand by David Rising, a member of the Self-Publishing Hall of Shame.
The actual title could be the deceptive How to Get Published Free, which is up at the top-right of the cover and on the half-title page.
But, inside, David says the title is How to Get Published FREE: and Make Money.
On the other hand, Amazon.com says the title is Best in Self-Publishing & Print on Demand: Plus Marketing Your Book on the Internet. That’s not the longest title I know of, but it’s one of the worst.
David tries to advise authors on self-publishing, but his own book shows us what not to do. It’s almost a MAD magazine parody of a bad book.
This is a perfect example of why self-published books are regarded with suspicion by pros in the book industry. Even if the author was too ignorant or too stupid to notice the errors, the publisher, Lulu, should never have let it out the door. But that’s too much to expect from Lulu. Lulu’s boss says he publishes lots of “really bad books.”
The $19.95 paperback book is puny, with just 136 pages. Pages 135 and 136 have numbers on them, but nothing else. Maybe David expects his readers to finish writing the book for him.
Someone might argue that $19.95 is a fair price, based on the value of what’s inside—but only an idiot would make that argument. TWENTY-SEVEN PERCENT of the book consists of instructions for using Lulu to publish your book. The same information is available from Lulu—for free.
There’s more un-original book padding, including eight pages from Dan Poynter that are available for free on Dan’s website and six pages from Audrey Owen that are also available for free online. There’s also an interview by Carolyn Campbell that takes up ten pages. It, too, is available as an online freebie. David even reprints unedited advertising.
Typography is atrocious. Some pages are set justified: some are flush-left and ragged-right—depending on where David copied the text from. Some paragraphs start with an indent, some start with a skipped line, and some have neither an indent nor a skipped line. Justification is unjust. Word spacing is grotesque. Spacing between paragraphs is consistently inconsistent, with large blocks of white space and some silly pictures inserted for no particular reason.
David’s writing style is amateurish. His disclaimer speaks to “you, the reader.” Who could “you” be other than the reader? David says, “...could result with...” It should be “could result in.” David believes that an automated spell-checker is a substitute for a copyeditor. It isn’t.
The very first sentence of his introduction has a stupid error: “level playing field for all participates.” That's not a spelling error; it’s the wrong damn word! David also has bad grammar: “There isn’t going to be thousands of unsold books” and “there is always one or two. . .” and “Don’t be afraid you’ll not lose anything. . .” He also says, “. . .your writing should at least see the light as for getting published. . .” and “whether you see sells of any significance.” I have no idea what the hell he’s talking about.
Another gem is “Unlike a traditional publishing house that can spend huge amounts of money advertising a book they think could be a best seller.” David thinks that any chain of words is a sentence, and left out the second “a” in manage. There are more examples, but if I typed more, I’d shoot myself.
- David does give some good advice, such as hiring experts when necessary. Unfortunately, he was too blind, stupid or broke to heed his own advice. One of the funniest examples is, “. . . you’ll soon see how easy it is to over look mistakes. . .” Hey, genius! It should be “overlook” (one word). On the other hand, he spells “subtitle” as “sub title” (two words).
Before the “A” topics, we have topics beginning with $, 3 and 7. The index typography is a strange mix of standard, boldface and underlined text, has no system for capitalization, and uses different fonts. Even email addresses appear in the index. There are terms that no one would ever look for, like "hobby" and "private." Some terms are listed twice. Do we really need 72DPI as well as 72DPI with a period after it? (Both are on page 52, BTW.)
Expected terms and names are left out. The UGH-LEE front cover screams, “How to Get Published Free.” The word “free” is not indexed, and I couldn’t find anything about free book publishing inside the book.
The sloppy back cover says, “This book will explain to you how to use database logic.” and inside David says, “Understanding database logic will be a key ingredient to having any success. . . . ” but he doesn’t explain what database logic is.
David recommends investing in inventory so you can sell books through Amazon’s “Marketplace” in competition with Amazon itself. He claims, “When a book first goes on sale they will have a very limited supply of books and it can take up to 13 days before a book is shipped.” That’s not true.
This is the only book I can recall that says nothing about its author. That’s probably because there is nothing in his education or experience that qualifies him to write the book.
I’m a strong supporter of freedom of the press. Until now, I’ve firmly believed that any writer should be able to publish anything. However, after buying this slim and nearly worthless volume, I might be willing to consider a licensing requirement for writers. I have no doubt that David would fail the test.
I unfortunately bought the third edition, published in July, 2006. It's nauseating to contemplate how bad the first two editions were. Since there have been no updates in a decade, apparently David finally got some sense--and ended his writing career.
Unfortunately, based on Amazon.com reviews, people have bought this pile of crap and relied on it to get into publishing.