The Internet is filled with advice on creating bestselling books. Most of it involves finding the most popular online search topics.
- It doesn't matter if you're a shitty writer, know nothing about the subject and don't think professional editing and design are necessary.
There is no certainty about selling anything. There are many things a writer -- even a very good writer -- cannot control.
Research, testing and advance publicity might be useful, but trying to tailor a book to perceived reader interest can lead to yet another redundant barbecue cookbook, stop-smoking guide or celebrity confession.
Market research is no substitute for PASSION for the subject of the book and strong PROMOTION for the book.
- Without passion, writers are factory laborers.
- Without effective promotion, potential readers won't know the book exists.
- If an author is aiming at traditional publishing, a year of advance research before a search for an agent and publisher can be an eternity.
- Self-publishing greatly reduces the time-to-market compared to traditional publishing. A book can be published in a few weeks or months.
My recent book, Do As I Say, Not As I Did quickly became a bestseller without my checking to find out what people were searching for on Google or Bing. I wrote about what I know about and have passion for.