Friday, May 13, 2016

Don't let your book cover seem out-of-date

I previously pointed out some errors in Penny C. Sansevieri's mostly fine Red Hot Internet Publicity. I read the book several years ago, but recently saw that it has been revised. Amazon shows a publication date of 2/23/13. I don't know if Penny corrected the errors I pointed out, but a banner on the corner of the book proclaims "NEWLY UPDATED EDITION."

That's very smart.

The cover below shows my own Independent Self-Publishing: the complete guide. The updated edition was published on 3/1/11 and the cover proclaims "Updated for 2011."

That's very stupid.

Announcing that a book was updated for 2011 may be effective marketing in 2010, 2011, or maybe in 2012 -- but by 2013 or 2016, the book seems outdated (however, at least 95% of it is still useful). Maybe the book would sell better now if I eliminate the date.

I was smarter with the updated version of my Stories I'd Tell My Children) but maybe not until they're adults). A banner at the top proclaims "New Updated Edition." The book cover is dateless, and I think the book is timeless.

That's much smarter.

Think about how your books can appear to be right-on-time -- or behind the times.

  • Unless you plan to publish updated versions every year or two, don't put a date on the cover.
  • And, as with copyright dates, if you publish in the last quarter of the year, put the following year's date on the cover. 

1 comment:

  1. Thanks for the shout out! I just updated the book... JAN 2016. Let me know what you think! Thanks again! Penny