Mark Twain wrote, "It is better to keep your mouth closed and let people think you are a fool than to open it and remove all doubt."
On this blog and in some of my books I have criticized publishing companies, editors and ghostwriters who 'fail their auditions' with websites and promotional literature that display terrible errors.
The latest entry in the sad self-destructive derby is Brighton Publishing. If its website was a book, it could be a text book about what not to do. Based on its site, I would not rely on Brighton to publish any books.
It's possible that the company's books are better than its website, but I doubt it.
- It's terrible to use small type online, especially with serifs, especially in bold, especially on a colored background.
- The sans serif letters used for the row of links break apart.
- Centered type is OK for headlines, but not for long text.
- This is a web page, not an invitation. "Twenty-five" should be "25."
- "Years" needs an apostrophe after the "s" to substitute for the understood "of.".
- The space and comma after "including" should no be there.
- "IPad" should be "iPad."
- "Expresso" should be "Espresso."
- Also, it's no longer new. Its importance has waned with the growth in ebooks.
- "Barnes and Noble" should be "Barnes & Noble."
- In "for sale to the public," "to the public" is superfluous. In fact, everything after "success" is superfluous."
- "In the publishing and printing industry" should be "in publishing."
- "And outlets where books are sold" is superfluous.
- The use of the serial comma is inconsistent. It should be used either always or only when needed.
- The clause explaining who Ingram is would be better within em dashes than commas, because other items with commas follow.
- Other pages are similarly bad. Be dubious of doing business with a publisher with an error- filled website.
- The company's press releases are pompous, with phrases like "proudly announces" and "is pleased to announce."
- The description on the Brighton Facebook pages has huge, ugly gaps and says, "Brighton Publishing is a new publishing firm providing authors 21st Century options. We bring over twenty-five years of experience . . . ." "New" doesn't go with a quarter of a century.
- Illustrations are missing from the timeline.