Wednesday, March 23, 2016

Publishers should not exhibit their ineptness for prospective customers to see

Satirical songwriter Tom Lehrer wrote, "Don't write naughty words on walls if you can't spell."

Mark Twain wrote, "I
t is better to keep your mouth closed and let people think you are a fool than to open it and remove all doubt." 

On this blog and in some of my books I have criticized publishing companies, editors and ghostwriters who 'fail their auditions' with websites and promotional literature that display terrible errors.

The latest entry in the sad self-destructive derby is Brighton Publishing. If its website was a book, it could be a text book about what not to do. Based on its site, I would not rely on Brighton to publish any books.

It's possible that the company's books are better than its website, but I doubt it. 

Brighton desperately needs a designer and a copyeditor. Here are some of the reasons why:
  1. It's terrible to use small type online, especially with serifs, especially in bold, especially on a colored background.
  2. The sans serif letters used for the row of links break apart.
  3. Centered type is OK for headlines, but not for long text.
  4. This is a web page, not an invitation. "Twenty-five" should be "25."
  5. "Years" needs an apostrophe after the "s" to substitute for the understood "of.".
  6. The space and comma after "including" should no be there.
  7. "IPad" should be "iPad."
  8. "Expresso" should be "Espresso."
  9.  Also, it's no longer new. Its importance has waned with the growth in ebooks.
  10. "Barnes and Noble" should be "Barnes & Noble."
  11. In "for sale to the public," "to the public" is superfluous. In fact, everything after "success" is superfluous."
  12. "In the publishing and printing industry" should be "in publishing."
  13. "And outlets where books are sold" is superfluous.
  14. The use of the serial comma is inconsistent. It should be used either always or only when needed. 
  15. The clause explaining who Ingram is would be better within em dashes than commas, because other items with commas follow. 
  16. Other pages are similarly bad. Be dubious of doing business with a publisher with an error- filled website.
  17. The company's press releases are pompous, with phrases like "proudly announces" and "is pleased to announce." 
  18. The description on the Brighton Facebook pages has huge, ugly gaps and says, "Brighton Publishing is a new publishing firm providing authors 21st Century options. We bring over twenty-five years of experience . . . ."  "New" doesn't go with a quarter of a century.
  19. Illustrations are missing from the timeline. 

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