Wednesday, March 2, 2016

Every author should understand typography.

Many writers are enticed by ads promising to “publish for free,” webinars teaching how to “write a bestseller in a weekend” and news reports about wealthy authors. Writers are eager to start publishing—without knowing what lies ahead.

Unguided beginners don’t know what they don’t know. They think that their typing ability is sufficient for becoming a published author. They don’t know the standards and traditions of publishing. They produce ugly books that are hated by readers and condemned by reviewers.

It doesn’t have to be that way.

My new book provides information and advice that can help authors create much better books. The books might not win awards or become bestsellers, but they shouldn’t be laughed at.

Even if you decide to pay a pro to design and format your book (an excellent idea), or you pay a company for a complete “publishing package” (sometimes a good idea), what you’ll learn in this book will help you to understand typography better so your book will be a better book.

The ebook is filled with what I learned starting with a "print shop" course in junior high, a college course in commercial art, and many years working in advertising, publishing and website design. I've also done lots of research.

Because it's an ebook I was able to include hundreds of instructive color illustrations, especially many book covers and book pages. And, since _I_ wrote it, there's humor, too. Seriousness is overrated.

Remember: although this is a Kindle book, you don't need a Kindle e-reader to read it. You can use a tablet, PC or smart phone.

CLICK HERE to order from Amazon

or click below for instant preview

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