“Books are
not made for show. Books are written to be read, and read easily, without
discomfort or annoyance. The conditions of printing that favor easy reading are
plain types, clear print, and freedom from surprises. Any peculiarity in the
letters or in their arrangement that turns aside the reader from following the
written thought is a surprise and an annoyance.”
-from Types
of the De Vinne Press,
1907
“The
typographic classics are the equivalent of a basic black dress or navy blue
blazer. While no one will admire you for being cutting edge, neither will your
designs look out of place because of the typography you use.”
-from Typography, Referenced, 2012
More in my upcoming Typography for Independent Publishers
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