Thursday, February 4, 2016

Some timeless advice about type

“Books are not made for show. Books are written to be read, and read easily, without discomfort or annoyance. The conditions of printing that favor easy reading are plain types, clear print, and freedom from surprises. Any peculiarity in the letters or in their arrangement that turns aside the reader from following the written thought is a surprise and an annoyance.”

“The typographic classics are the equivalent of a basic black dress or navy blue blazer. While no one will admire you for being cutting edge, neither will your designs look out of place because of the typography you use.”

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