This reader -- and maybe hundreds, thousands or millions of others -- did not know that he could read my ebook on the same PC he used to send me the email, without spending a penny on new equipment or software.
The advertising for exciting products from Amazon, Apple, Samsung and others is obscuring the fact that people can read ebooks without any of them.
While it may be tempting to dismiss readers who lack the latest tech toys, they do know how to read, and do buy books.
One solution is to publish both e and p (and I do that for some of my books, below).
Another solution, which is simpler and less expensive, is to be sure to mention that your ebooks can be read on almost any computer, and the bigger screen may provide a better reading experience than a small screen can.
I'm typing this while viewing a 27-inch monitor. My iPad is standing up immediately to the right of the monitor, and my Kindle Fire and smartphone are about eight feet from here. My smaller portables are great if I'm in a car, on a plane, in a hotel or doctor's office. But if I want to read an ebook while sitting at this desk, I prefer the giant screen.
It takes a lot of effort to write and promote a book. It would be a tragedy to lose sales to interested readers who think they can't read your ebooks -- but can.
Lots of people who like to read do not require portability. Let them know how easy and inexpensive it is to read what you write.
Free Kindle software for PC
Free Kindle software for Mac
Free Nook software for PC
Free Nook software for Mac
Free Adobe Digital Editions software for PC or Mac
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