(above, Fiat Cinquecento/500)
They show a bit of creativity in a tiny space--like haiku and Tweeting. They can be memorable and effective book titles and names for people and products. Even without an effort to be cute, a real name can be alliterative, like publisher Doubleday, General William Westmoreland, sing-alonger Mitch Miller and me--Michael Marcus. My brother Marshall and sister Meryl are alliterative, too. So are Mommy Marcus and my father--Mister Marcus. Mom's father was Dr. Jay Jacobs. One of my author buddies is Barbara Barth. Belle Barth was a very funny and dirty comedienne. Barack oBama has vestigial alliteration.