I am not a "peop" (or a "peep") and many years ago my mother taught me that "hay is for horses -- not for people."
If you are a "peop," not bothered by "Hey," and you care to continue, go to http://cheapindieauthor.blogspot.com/2010/11/implementing-your-marketing-plan.html
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horse pic is stock photo from http://www.123rf.com. Thanks.