Thursday, June 11, 2015

If Apex Reviews recommends a book, don't read it

Apex Reviewers says: "We are a team of experienced authors and editors with a combined total of over 75 years experience in the publishing industry. Under our guidance and direction, numerous titles have gone on to receive widespread acclaim, win countless awards, and enjoy multiple printings."

Apex said the following in a five-star review on for a bad little book, The Secrets Of Self Publishing by Therone Shellman: "A Must Read For Authors Worldwide... any author serious about publishing and promoting his/her writings would be remiss not to take advantage of his considerable expertise. Highly recommended."

Here's what some other reviewers said:
  • "There were multiple grammatical/capitalization/other errors in the pages I viewed...including two in the first sentence....  For such a critical topic as self-publishing, and a book which recommends the importance of professional editing, I'm a bit wary about purchasing this item.... this is the sort of book that gives self-publishers a bad name."
  • "... a prime example of why many people look down on the business of self publishing.... he needs to hire an editor to proofread his work."
  • "... it cannot be taken lightly that there are so many editorial oversights (typos, misspellings, punctuations, etc.) just in the first few pages.... evidence of little or no editing  was pure madness, especially for someone who is giving advice on the subject of publishing."
I bought and read the book. The negative reviews are accurate. The book is a piece of crap. Don't trust any review from Apex.



  1. Their a marketing company AND have editing services?

    I wouldn't recommend them as editors, either.

  2. After reading your comments, we'd like to bring a couple points to your attention:

    1) The copy of the book we received from the author had been edited and didn't contain the various editorial issues other reviewers have cited. It's a common practice for authors and publishers to submit updated "clean copies" of manuscripts to subsequent reviewers after initial reviewers note editing problems with their works. This was clearly the case with this author.

    2) As evidence of the aforementioned point, other reviewers of the book have posted positive reviews of it on Amazon similar to ours, and these reviews come from independent review firms such as ours. It's interesting you haven't singled them out for criticism as you've done with our firm.

    Perhaps in the future you'll consider these factors and others before attacking the name and professional integrity of an organization.