Michael N. Marcus discusses writing, editing, design, publishing, marketing, language, culture, politics, food and other things. This blog started in 2008, was on hiatus for the summer and fall of 2017, and restarted in December. Michael took time away from blogging for much of 2019 and 2020 to write books.
We publish on Monday,
Wednesday and Friday in most weeks.
---The members of Booksie.com named this blog one of the Top 100 Writing Sites.---
Wednesday, December 17, 2014
The most useless email of 2014 (so far)
The email subject is "what’s missing?" and Kevin Wilke repeatedly refers to "this industry." Nowhere in the email does Kevin tell me what industry he is referring to. I'm involved in several industries. Does Kevin know anything about me?
Kevin also refers to his neighbor, Peter. Who the hell is Peter? Should I care about Peter?
What a stupid waste of effort and electrons!
If you're sending a sales letter, don't leave out vital information.
That’s been a question I’ve asked the past 5 years
of being involved in this industry.
With such an over-abundance of information and
training on what to do… then what is missing for
the people that are not making at least
$100,000 or more in this industry with ease?
I bet if we open up your hard drive or email,
there is enough information there to last you
5 lifetimes! lol
What if you don’t need more information to
create a dramatic and profound leap forward
in the results you start getting right now
in your business?
Having spent the past year working with Peter,
(he lives a couple blocks from me in New York)
he has radically opened my eyes to
THE MISSING SECRET.
Its no wonder that the clients that work with
him (he charges a small fortune to work with him too)