Someone who doesn't know left from right should not be giving advice about publishing

"Self Publishing a Book explained in one minute"

http://www.youtube.com/watch?v=LL6KiC7i0Mk&feature=player_embedded
From Lull Mengesha:

1. Register for a copyright.
2. Get ISBN and Barcode.
3. Find Print on Demand Publisher.

These are just the things that took me a LONG time to figure out that really shouldn’t have been so difficult. 

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From Michael N. Marcus:

1. The first thing you do is NOT to register for a copyright. That’s one of the last things you do, and you can do it months after the book is published.
2. NO NO NO. You can get the ISBN and bar code from a publisher, or after you find a publisher, or after you become a publisher -- because it connects a specific version of a book to a specific publisher!
3. It’s also a bad idea to produce a promotional video that shows your book with a left-right reversal.

Lull has a lot to learn before he starts giving advice, and he needs an editor, or a better editor, for the book.

And, of course, it's not possible to explain self-publishing in one minute. My first book about self-publishing has 432 pages, and probably takes a few days to read.