Tuesday, September 16, 2014

People who can't read should not review books or sell editing services

Apex Reviews sells a variety of services to authors, including editing, cover design, formatting, publicity and book reviews.

The company says: 
"We are a team of experienced authors and editors with a combined total of over 75 years experience in the publishing industry. Under our guidance and direction, numerous titles have gone on to receive widespread acclaim, win countless awards, and enjoy multiple printings."

Apex said the following in a five-star review on Amazon.com for a bad little book, The Secrets Of Self Publishing by Therone Shellman: "A Must Read For Authors Worldwide... any author serious about publishing and promoting his/her writings would be remiss not to take advantage of his considerable expertise. Highly recommended."

Here's what some other reviewers said:
  • "There were multiple grammatical/capitalization/other errors in the pages I viewed...including two in the first sentence....  For such a critical topic as self-publishing, and a book which recommends the importance of professional editing, I'm a bit wary about purchasing this item.... this is the sort of book that gives self-publishers a bad name."
  • "... a prime example of why many people look down on the business of self publishing.... he needs to hire an editor to proofread his work."
  • "... it cannot be taken lightly that there are so many editorial oversights (typos, misspellings, punctuations, etc.) just in the first few pages.... evidence of little or no editing  was pure madness, especially for someone who is giving advice on the subject of publishing."
I bought and read the book. The negative reviews are accurate. The book stinks. Don't trust any review from Apex.

Errors on the Apex website make the company's boasts of experience and expertise dubious.

They should know the difference between "everyday" and "every day," and that "highly-polished" does not get a hyphen.


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