Just
as Lady Gaga never looks the same in two appearances, no two words have to look
the same. Not even two letters.
There are many thousands of different typefaces (“faces”), and infinite variations including size, boldness, slant, color, shadow, embossing, distorting, outlining, filling, etc. If you wait until next week, there will probably be even more faces and modifications to choose from.
[above] JustCreative.com says these are the “Top 7 Most Used Fonts Used By Professionals In Graphic Design.” I have no idea how the research was carried out. The face on the top is more appropriate for invitations than book covers, but the others are certainly common.
[above] InspirationBit published a list of the most overused typefaces, and there is
some overlap with the other list. Not surprisingly, the vast majority of these
faces come with Windows.
[above] Most
people who work with type develop personal favorites. When I was in advertising
in the early 1970s, I fell in love with Korinna Bold. I used ‘her’ for headlines,
posters and even personal notepads. In around 2008 I started using Rockwell
Bold as my personal bold, and ‘Rocky’ has appeared on most of my title pages
and some covers, too. For inside my books, I had a brief fling with Trebuchet,
and then replaced ‘Trebbi’ with Tahoma and Calibri for sans serif text (but I use ‘Trebbi’ in this blog). For serif
text I started with Times New Roman (oops) and then moved on to Calisto and
Garamond, and then started using Constantia for most of my books.
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