Monday, January 27, 2014

The Director of Production should produce good work

Cheri Breeding is Director of Production for Outskirts Press, the frequently inept and dishonest pay-to-publish company I love to hate. She sometimes writes Outskirts's Self Publishing Advisor blog.

Strangely, Outskirts is based in Colorado and Cheri lives about 1,000 miles away in Arkansas. That's a long commute. I guess she works by email. Her Facebook page shows two other businesses she's involved in, so apparently working for Outskirts is not a full-time gig.

Despite her apparent absence from corporate headquarters, Outskirts says that Cheri "has been an instrumental component of every aspect of the Production Department, performing the roles of an Author Representative, Book Designer, Customer Service Representative, Title Production Supervisor, Production Manager and, [sic] Director of Production."

A Director of Production (or less pompously, a production manager) has many responsibilities. In publishing, the responsibilities lead to one objective: making sure that the final product looks right.

If Cheri and her staff can't even get a small headline right, imagine how crappy their books are.

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