Thursday, January 9, 2014 produced a lulu of a grammatical error

  • Little Lulu (Lulu Moppett) is a character created in 1935 by Marjorie Henderson Buell. She deputed in the Saturday Evening Post, and later appeared in newspapers, comic books, advertisements, movies and on television. I don't remember much about Lulu, but Wikipedia says she "is a kind and sincere little girl who, though prone to mischief, usually ends up saving the day."
  • is a self-publishing company with a high price for printing books. Lulu founder Bob Young told Publishers Weekly that “We publish a huge number of really bad books.” If Bob knows they’re really bad books, he shouldn’t publish them. Bob also misspelled “misspell” and confused “less” and “fewer.” A publisher should know better.
  • "Lulu" is a slang word meaning someone or something extraordinary. It doesn't have to be extraordinarily good. publishes a blog called "Adventurers in Self Publishing." A while ago, blogger A.J. wrote, "A little known fact about eBook distribution is that each retail channel has their very own set of requirements for accepting content that your eBook must meet before it can be sold."

Hey, A.J., "channel" is a singular noun. It needs an "its" -- not a "their." If you wanted to say "their," it should follow "every," not "each."

I sure hope that Bob Young is not teaching grammar to his employees.

The company wants us to know that "Lulu is changing the world of publishing." Uh-oh!

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