Back in February 2010 I bought a copy of Wingnuts: how the lunatic fringe is hijacking America. Written by John Avlon, it deals with the wackos on the far-right and far-left wings of politics, such as the 9/11 "truthers," the "birthers" who insist that President Obama was born in Kenya, and those who accept MooseMama Palin's "death panel" paranoid fantasy.
- This is the debut publication from Beast Books, a joint venture between the Perseus Book Group and The Daily Beast, a website dealing with politics and pop culture.
Tina Brown is co-founder and editor-in-chief of the Beast. She's an author, talk show host, and an award-winning editor. She edited Vanity Fair and The New Yorker, created Talk magazine and is in the Magazine Editors Hall of Fame.
Although she is apparently not a trained designer, she is credited with redesigning The New Yorker and hiring Richard Avedon as staff photographer. So, Tina should know something about publishing production values. She cares enough about her own work to have claimed a copyright for the foreword she wrote for Avlon's book -- an extremely uncommon practice.
So why am I pissed-off about a book I have not read yet?
It looks like crap, feels like sandpaper, and costs too much.
- The designer, Jane Raese, chose a compressed, bold sans serif typeface for the chapter titles, headers and other spots. The words are both ugly and hard to read. With the huge selection of available typefaces, both sins are unforgivable.
- The pages are rough, pulpy semi-sandpaper, of a low grade I have not had the misfortune to touch since I bought 35-cent Signet paperbacks more than a half-century ago. I almost felt the need to wear thick work gloves to protect my fingers from splinters. This book has a cover price of $15.95 -- not 35 cents -- so the budget could certainly have covered a nicer, smoother grade of paper. I'm just an amateur publisher, but my own $15.95 books have paper that's as smooth as a baby's ass. I would not insult my readers by using cheap paper that might be found in a hotel room john in a third-world country that just made the transition from wiping with tree leaves.
- The book has 284 pages and measures just 5 by 7-3/4 inches. That size is commonly used for the "mass market paperbacks" which sell for less than $10 and are displayed near the cash register at supermarkets and Walmart. Wingnuts is not vital for college or business. It's basically entertainment, and not important enough to warrant an inflated price. Other entertaining books often sell for $2.99 or less.
Based on what I've seen and felt, Perseus grossly overpaid.
An author's words are important, but so is the package that contains them. Be aware and be careful.