If you saw a sign like this one in a store window, and you hoped to get a job in the store, but the sign did not include the archaic "inquire within" phrase, would you do anything other than inquire within?
Of course not.
So, say goodbye to "by."
If you are considering a self-publishing company, take a look at the covers of books it has produced. If you see the word "by" before an author's name, you'll know that the company employs ignorant folks who have no business being in the book business. Stay away!
The cover of the overpriced book shown at the right comes from AuthorHouse. The cover gets extra stupid points for having "by" with a colon.
Even if an author designs her own cover, or employs an independent designer, and submits a cover design with the horrid monosyllable, a knowledgeable publisher should say "NO WAY."
AuthorHouse tells potential author-customers: "you maintain creative control of your book. From editing and proofreading to cover design . . . you choose what you want for your book."
Creative control is nice -- but it can be self-destructive. Many authors need the guidance that an experienced publisher should be able to provide.
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