Tuesday, January 29, 2013

What's an author's platform?

“Platform” is a major buzzword in current publishing.

It’s not the same as a political party’s platform, or a supporting structure for an oil well, lighthouse or lecturer.

Think of it as a metaphor for a structure that will boost you up and make you visible to potential readers, sources of publicity and bookstore buyers.

Components in your platform include websites, blogs, business connections, social media, radio and TV appearances, quotes in media, online men­tions, speeches, articles, friends, neighbors, etc. Your first book is part of your platform and should help sell your later books.

Traditional publishers want to know about the platforms of new authors. If your platform is unimpressive, your book may not impress them

(photo from http://www.lighthouse.net.au/)

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