Tuesday, January 8, 2013
Make a book series look like a series
The United Kingdom and many present and former British colonies ‘own’ red, white and blue. FedEx ‘owns’ purple and orange. Target 'owns' red.
When people see a big, bright yellow paperback with a diagonal black band and a title in "reverse," -- they think DUMMIES. Even if a reader doesn't regard herself as dumb, if she was successfully educated by one "dummies" book, there's a good chance she'll consider another. Even when subjects and audience may be diverse, it can be good to make the same type of books look similar.
[below] Scott Prussing hopes that folks who were turned on by one of his vampire sex books will try another. The cover design and titles clearly indicate that the books are closely related.
[above] I doubt that any other book series can duplicate the success of "dummies" with another color. However, I am doing my best with purple on my books about publishing.
Last year, when I originally planned to write an e-book about publishing e-books, I used a purplish color, but no horizontal band.
My next two planned e-books, got the horizontal band again and I restored the series logo and tag line.
As my publishing plans evolved and it became apparent that I would be producing a series of e-books, I decided to give them a consistent look, with a comic-book theme and purple band at the bottom. I redesigned the previous books to go with the newer ones. I kept the tag line, but took the logo off the front cover and use it on the title page.
My recent e-books that are not about publishing don't relate to each other or to anything else. Maybe they should. With e-books, I don't have to think about hundreds or thousands of books sitting in a warehouse that won't relate to my other books.