Regular readers know that I've criticized many self-publishing companies. Back in June of 2010, I was pleased to write a complimentary blog post about Vantage Press. I called Vantage "a refreshingly honest and competent pay-to-publish company."
While others in the field competed on price ("We'll publish your book for just $195!"), Vantage preferred the high road, competing on quality, even if it meant charging authors much more than $195.
Although I never used Vantage, I paid attention to what it was doing and got friendly with David Lamb who took over the ancient company a few years ago.
He visited me in Connecticut and bought me lunch. We had a long talk about the future of self-publishing and our views of its problems and promise. We communicated frequently by email, and I chatted with David and his wife Selina at Self-Publishing Book Expos for three years. She's second from the right in the photo below, next to David. Here's the story about their meeting and wedding. You have to be important to have your love life covered by the N Y Times "Style" section.
At the SPBE in October, Selina told me that most of the Vantage operation would be moving from Manhattan to Great Barrington, Mass. where the Lambs live. I assumed the move was due to a desire by David and Selina to not have a long three-state commute each day.
Lots of businesses move out of Manhattan. Many corporate HQs left Manhattan and are now based in Greenwich, CT, where the drive from the bosses' estates is just a few minutes. Office space in Great Barrington presumably would cost much less than in Manhattan, or Greenwich.
A few weeks ago I started to hear unpleasant rumors about Vantage, and I detected unpleasant signs. It's website was offline, its Facebook page was dormant and some authors complained about non-payment of royalties and un-returned phone calls. My own emails to David were unanswered.
Vantage has gone out of business.
The causes may be debated for years, but I'll offer a few possibilities:
- More authors preferred the inexpensive packages offered by competitors.
- Many authors became independent self-pubbers like me.
- Readers and authors accepted crappy books with ugly covers and unedited text.
- Readers expected to buy books for 99 cents -- or get them for free.
- Vantage's efforts to expand into 'traditional' publishing drained resources instead of contributing profit.
- High personnel turnover (I saw different employees at SPBE each year.)
- Failure to offer e-books as soon as it should have
- Competitors with very deep pockets for promotion, especially the Penguin-backed ASI brands
- Potential customers were convinced they could become "published authors" for FREE with Lulu, CreateSpace, Smashwords, etc.
- I can't think of another reason right now, but lists with just nine items seem silly, so this is number ten.