ASI has become the colossus of self-publishing by combining former competitors including AuthorHouse, Xlibris, iUniverse, Wordclay and Trafford. ASI is the "private-label" self-pub service provider for traditional publishers Hay House, Thomas Nelson and Harlequin. ASI also operates Abbott Press for Writer's Digest magazine.
Publishing and business observers aware of the price and the purchaser said that the deal showed that self-publishing has become legitimate and respectable.
I have zero respect for ASI, and am losing respect for Penguin.