Just as companies like Chevrolet, Chanel and Walmart were named after their founders, typefaces are often named after their designers, such as Goudy, Caslon or Lubalin.
Sometimes a typeface is named to honor a person important in type design (Garamond), a place (Memphis) or an event (Renaissance). The Inland Type Foundry named typefaces such as Studley to honor important customers. Robert P. Studley was the first printer to use a lithographic press in St. Louis. Some typographic historians claim that Studley (the type, not the man) was not an original design.