- Both Danielle Steel and Queen Noor of Jordan wrote books called Leap of Faith.
- At least five books are titled Fatal Voyage.
- At least four books, two songs and a movie are named Continental Drift.
- At least 24 books are titled Unfinished Business. You can write books with that title, too.
- More than a dozen different books are titled Caught in the Middle. If you like the title, you can use it. You can even use it for several different books.
- It’s smart to study other books and to seek inspiration from successful authors and designers.
- It's silly to choose a title without checking for prior use.
- It's absolutely stupid, and not very nice, to be a deliberate copycat.
The book in the center, which copied the cover design, typefaces and title style of the bestseller, is a promotional piece from sleazy Outskirts Press.
The book on the right was written by Keith Ogorek. He's the senior marketing VP of the pay-to-publish behemoth Author Solutions, which was recently bought by even-bigger publishing behemoth Pearson for $116 million. Author Solutions is the parent of AuthorHouse and several other brands.
Author Solutions is chasing the same author wannabees as Outskirts Press, so Keith patterned his promotional book on the one that Outskirts copy-catted from Steve. For more impact than the shitty Outskirts book, Keith promises readers "7 Secrets" -- not merely the revelation of 5 habits.
Keith apparently copied the number 7 -- and even its typeface -- from Steve.
As part of my continuing effort to keep up with the ever-changing publishing field, and to keep an eye on the sleazes in the business, and to keep my dear readers informed, I spent 99 cents to buy Keith's e-book.
The book has 16 pages, has been on sale for four months, and has no reviews on Amazon.
As with other books promising to reveal secrets, this book reveals no secrets.
In his copyright notice, Keith tells us that people who write "critical articles and reviews" are allowed to provide "brief quotations" from the book. So... here are Keith's seven 'secrets:'
- have a well-defined target audience
- believe in your work
- have deadlines
- understand publishing options
- use social media
- develop a strong marketing plan
- have a launch event