That's made for you and me
In low-budget sci-fi movies, when the aliens land on earth, one of them says to the earthlings, "Take me to you leader."
The president of the United States is sometimes called "the leader of the free world."
Determining leadership seems to be a common desire, and in publishing many companies claim the top spot.
Arbor Books: "the world's premier, award-winning ghostwriting and self-publishing company"
Tate: "the leader in the publishing industry."
Xlibris: "the leading publishing services provider," one of the pioneers of the print-on-demand publishing services industry, and still leads the way today." Also: "the undisputed leader in Independent Publishing, and arguably the entire publishing industry."
iUniverse: "the leading print-on-demand company in the self-publishing industry."
Lulu: "the clear leader in open-publishing solutions" and provides "the widest range of selling channels available anywhere"
"Only iUniverse has professionals with extensive industry knowledge who make it easy for you to affordably self publish your book"
Trafford: "the clear choice for self-publishing your next book."
Self Help: "one of the renowned book publishing houses" and "one of the best book publishing companies."
Outskirts Press: "the future of book publishing, today" and "the ultimate in convenience and control, every step of the way" and "the fastest-growing full-service publishing provider"
Colorwise: "your best source for quality book printing with exceptional service," "the best book printer in the nation" and "your absolute best choice"
What a bunch of bullshit.