Friday, June 1, 2012

Selling Books With Social Networking: #7, Pinterest

I'm posting a series on using social networking to promote books,
based on material from my new book,

Pinterest is a new and very popular social site that had its ten-millionth unique visitor faster than any other website. It received an average of eleven million visits each week in December 2011. Apparently most users are female.

The site allows you to create and modify photo collections called “pinboards” (or just “boards”) based on themes such as food, travel, etc. You can upload images (“pins”) from your own PC or smart phone, copy them from websites, or “re-pin” them from other Pinsters’ boards. Your activity on Pinterest may also show up on Facebook and Twitter. As with other social media, you can attract followers and follow others. I was automatically set up to follow dozens of my Facebook friends.

Penny Sansevieri’s page header is below. She’s an author and helps other authors with book marketing at Author Marketing Experts. She knows what she’s doing and her clients are happy.

There are (at least) two ways an author can benefit from Pinterest:
1.     Your own Pinterest page can say something about you and display your books and even have links for purchasing them. If someone searches for your name, or any word you’ve used in a book description, she should find your page and may be impressed enough to buy a book.
2.   You can search for topics that relate to your book, such as vampires or bird houses, and insert comments, including low-key exhortations to buy your book.

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