And now a confession: I do not tweet (at least not yet) — so some of this section is based on research, not experience. I simply don’t think I can be entertaining or interesting with just 140 letters, spaces and punctuation marks to work with. Also, I don’t think people want to hear from me around the clock.
I’m quite satisfied with LinkedIn and Facebook for networking. (However, even Facebook has a page on Twitter.)
I’ve had a Twitter account for several years. It collects lots of useful inbound tweets for me but I have never used it to transmit a tweet. The screenshot below shows that I follow 38 others and have eight “followers.” I have no idea why. I wonder what they expect from me.
If you want to promote books with Twitter, you must tweet, and tweets have to be interesting enough to develop followers who may be so impressed that they “re-tweet” your tweets to others. If you want followers, put your Twitter handle (user name with URL) in email signatures, in postings and on your websites, blogs, books and business cards. The handle must be unique, like "www.twitter.com/@MittFlip," and have no more than 15 characters (I think).
By the way, most Twits donlt know this, but "handle" is an old ham radio slang term for a nickname, that was later used by Citizens Band Radio addicts. My CB handle was Big Beard. I haven't thought about that in about35 years.
Be prepared to respond to tweets from others—especially readers and potential readers.