When I began my little publishing company in 2008, I had a lot to learn, so I bought about 40 books about publishing.
Many of the books about self-publishing were independently self-published or published by self-publishing companies. Many of them were extremely ugly.
They had terrible typography.
The worst sin was bad justification.
Type is said to be "justified" (or "full-justified") when all of the lines of type in a paragraph (except for the first line if indented, and the last line) are the same width, and extend from the left margin to the right margin.
|Examples of full, flush-left, and flush-right justification|
That's not enough.
A book needs a human touch.
You must CAREFULLY examine each line so you can improve justification by changing words and hyphenation, and maybe alter the spaces between letters and words.
|Failure to hyphenate justified text leads to ugly books. Don't be lazy.|
Bad justification is one of the most obvious signs of amateur publishing. Every book has some problems with justification. Self-publishers seem to have many more problems with justification than professionals do -- and the self-pubbers may not even know that they goofed.
A self-publisher has an extra burden to produce a high-quality product. Self-pubbed books are initially suspect and must prove their legitimacy, and a bad self-pubbed book reflects badly on other self-publishers. Ironically, the ugliest and worst-written book I’ve ever seen tries to give advice to self-publishers. It was apparently never edited, or checked by publishing service that produced it.
The limitations of the Internet and ebooks create the need for typographic compromises. As people get used to typographic abominations in electronic text formats, those abominations may become more acceptable in print. However, just because you can get away with ugliness, it doesn’t mean you should.