There are ample opportunities for honorees to brag, and the magazine provides free press release templates and not-free award trophies and posters (selling for up to $7,975 for a package of bragging doodads).
On August 24, often-inept and often-dishonest Outskirts Press distributed a press release announcing that "Outskirts Press, the fastest-growing full-service self-publishing and book marketing company, today was recognized once again by Inc. Magazine in its annual Inc. 5000 list of the nation's fastest-growing private businesses." The Chron published the release with an enhanced headline that makes it seem like Outskirts is rated number-one by Inc.
Unless you read Outskirts's press releases closely, you might not notice the additional zero in the 2010 and 2011 positions. Pathetic Outskirts had dropped out of the Inc FIVE HUNDRED to become one of the Inc FIVE THOUSAND.
- In 2009, Outskirts had a ranking of #268 (part of the top-performing "Inc 500").
- In 2010, Outskirts dropped out of the 500 and was ranked #1266.
- In 2011, the Outskirts ranking dropped to #3088.
- That description comes from Outskirts -- not from Inc or from any other independent source.
- The ranking from Inc applies only to private companies.
- The ranking from Inc applies only to companies that asked to be ranked. Outskirts may have more successful competitors that did not ask to be ranked by Inc.
What Outskirts was not bragging about is that its Inc RANKING DROPPED BY NEARLY ONE THOUSAND PLACES IN ONE YEAR (and nearly three thousand places in two years).
- The Outskirts three-year revenue growth reported in 2010 is LESS THAN ONE THIRD of the figure for 2009.
- A list of 5,000 companies is not the same as a list of 500 companies!
In a book he wrote, Brent had the wrong name for the publisher of Roget's Thesaurus. Maybe he hopes prospective author customers will be similarly careless and won't realize that being part of a group of 5,000 is not the same as being part of a group of 500.
Brent Sampson (who has the perfect initials) is aided by media that uncritically regurgitate his bullshit. It's very sad that no one at the once-respected San Francisco Chronicle reads as closely as I do.