Tuesday, September 27, 2011

Barnes & Noble will buy Borders name and other intellectual property

(from Bloomberg Business Week)

Bankrupt bookseller Borders won court approval to sell intellectual property, including a customer database, to Barnes & Noble after resolving a dispute over shoppers’ privacy. The price was just under $14 million.

Judge Martin Glenn approved the transaction after reviewing new terms that will protect the privacy rights of 48 million customers.

B&N  won an auction to buy most of the trademarks and intellectual property of Borders for $13.9 million. In addition to Borders’ trade names and the database, B&N bought the Waldenbooks and Brentano’s names.

The customer list could be useful, but I doubt that B&N would want to open stores with Borders, Walden or Brentano's signs on them.


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