Thursday, August 18, 2011

Clipart and stock photos for your book: use them carefully and creatively

While it's possible to design an attractive and powerful  book cover with nothing but words -- or mostly words -- most covers have pictures, either photographs or illustrations. An illustrator will provide paintings, drawings, graphs, etc. and you can pay anywhere from $50 to several thousand dollars for original artwork. photographer could be you or another amateur, or a professional. A pro will probably want from $250 to $3,000. Renting props and hiring models will add to your cost. For the front cover, it’s really important that a photo be first-class. This is an area where an author with a contract from a traditional publishing company has a big advantage over a self-publishing author.

Stock photos and clip art are alternatives to just-for-you photos and illustrations. They cost much less -- maybe even nothing -- but are not exclusively yours One instant indication of a self-published book is obvious clip art on a book’s cover. (It's more likely to be obvious to people in the book business than to readers.) The term “clip art” (or “clipart”) goes back to the time when illustrations -- often for use in newspaper ads -- were printed on glossy sheets of paper and could be “clipped out” by the person designing an ad.

Today, most clip art is digital, and is purchased in large collections on CDs or DVDs or downloaded from the Internet. Clip art photos, illustrations and cartoons are ubiquitous, but be aware that some clip art is NOT supposed to be used for commercial purposes -- like books. There’s no need to risk an embarrassing and expensive lawsuit when high-quality art is available for very low prices, or even for free.

Free photos are available at various state and federal government websites ranging from New Jersey to NASA. Military services, the Library of Congress and the White House have plenty of pix, too. Many corporate websites have excellent free photos, but be sure to follow the rules for using and crediting photos. The Microsoft and Apple websites have fine free portraits of Bill Gates and Steve Jobs -- but don't put either photo on the cover of a book attacking Bill or Steve.

While most self-publishing authors do not have the budget to hire a photographer to provide custom artwork, you are more likely to get high quality pix from stock photo suppliers like Fotolia or iStockPhoto than from the mammoth clip art collections. Do your best to not choose a photo or illustration that resembles a widely known logo or one that has already been used on a competing book.

The cartoon on the cover of this book was purchased from Fotolia, but it’s so perfect that a custom-made cartoon would not be any better. If you want to write a book criticizing this book, go ahead. Co-author Sheila M. Clark and I can stand it. We’re tough.

Books about the same subject tend to use similar cover illus­trations. In the case of publishing, it's usually a photo of someone writing, someone reading, or one or more books. All four book covers shown below use similar photos of books with their pages fanned out. The illustrations are very large and the pages open upward.

When using a stock photo, particularly for a book in a field where similar or identical stock photos may be used, have it modified so it looks a bit different. For this cover, the fanned book is inverted and tilted along with the text to suggest action, motion or flight. The illustration is much less important than the title. It is reduced to become a decoration and does not dominate the cover. Carina Ruotolo, my cover artist, even changed the color of the fanned book's cover to match the purple of the text.

The amazing Carina is a magician with Photoshop and changed a white-haired grandfather into a black-haired father for this book cover.

If you have an unlimited budget, you can hire a famous photographer or artist to enhance your book cover. The cover of the upcoming book shown below has art by Leonardo da Vinci, but I didn't pay anything to Leo or his estate. Carina cropped and flipped the Mona Lisa -- one of the most famous pieces of art -- to give it a new look. We may have violated "The Da Vinci Code," but so far, da Vinci has not complained.



  1. When will the Mona book be available? It could be useful to lots of people, including me.

  2. Mona never looked better. She is HOT!

    (Good cover concept, BTW)

  3. BE CAREFUL. The da Vinci family is sending a mob hitman to collect Leo's royalties.

  4. those are really beautiful stock photos. thank you very sharing

  5. For Suzanne: I've started writing the Mona book, but have to finish some other books first. I hope to publish Mona before the end of 201l, but my books usually take longer than planned. I'll make an announcement here when the date becomes more concrete.

  6. Is it okay for someone to use clip art to make a kids picture book? Personally I think it is unethical, check this out. The best I could figure with a little google searching wass that all the images are from free clip art sites.

  7. To Steve:

    It's OK and ethical IF the provider of the clip art approves it to be used for commercial purposes -- not just for things like homework or Boy Scout event posters.

  8. Yes, clip art and stock photos should be use very carefully as a cover photo of any book. I hope that here provided tips will make an awareness among everyone. Thanks :)

  9. I am working in publishing house and sometimes we need to find good images. In this case we are using and similar websites for royalty free vectors. It's good way to find decent image.