Monday, November 8, 2010
How is an eBook reader like
thong underwear or a bagel?
When Walmart starts selling a product, it’s a good indication that the product is considered acceptable to mainstream America -- as when JCPenney started selling thong underwear and when McDonald’s entered the bagel business.
In my city, Walmart now sells iPads, right next to a Staples with a big outdoor sign promoting the Amazon Kindle, and a few hundred feet from a Barnes & Noble selling Nooks.
About a half-mile away in another shopping center, Macy's, Sears, Target and Radio Shack are selling Sony, Aluratek, Pandigital and other brands. Within a few miles, I can buy e-readers at BestBuy, Kmart, Kohl's and Bon-Ton. Some new sellers of eBook readers normally don't sell either electronics or books.
This holiday season, e-readers should be hotter than 3D TV.
Writers and publishers who don't make their books available in eBook form may lose business to competitors, and to readers who prefer eBooks to pBooks.
To reach the biggest potential audience, you should offer your books in Kindle, ePub and PDF formats.