Wednesday, August 18, 2010

More publishing advice from someone who should not be giving advice

Always think of quality, not quantity. A well written content doesn’t mean that you have to elaborate each and every character and/or plot of the story. Instead, provide a brief summary and a reason why they should get a copy of your book. Be descriptive yet engaging but not exaggerated.

A promotional copy is a summary of your book. It should provide a thumbnail sketch of the self published book. In writing promotional copies, make it brief yet descriptive and engaging. After you have written the first draft of the promotional copy, run through it again and check for misspelled words and grammar. Revise and polish. Once you have the final draft, include it on the jacket and back cover of the book.
  • NONONO! You're confusing "promotional copy" with "a promotional copy." PROMOTIONAL COPY is words you write to promote your book. A PROMOTIONAL COPY is a free copy of your book which you give away to get publicity.
Book reviews are considered as one of the best promotional tool in marketing your book. However, having your book reviewed is no easy task. The best way to have your book reviewed is by using your promotional copy as a Press Release and send it to individuals and entities who you think might be interested in your self published book. Don’t forget to include information about yourself and where you can be contacted.

Flyers are not only great marketing tools, they are also easy to make. Have one created (creating one yourself is recommended). Photocopy them and give them to your friends, family and acquaintances. Pass them out (at work, local bookstore, to your reading group, etc.). Include on the flyer the ordering information and where to buy the book and the price.
  • NONONO! A "flier"is a leaflet or someone who flies (not “flys”). It’s also a golf ball that goes too far. Airlines frequently say “frequent flyer.” They’re frequently wrong. "Flyer" can be part of a proper name for transportation (“Radio Flyer,” “Flexible Flyer,” “Rocky Mount¬ain Flyer”) or a sports team (“Philadelphia Fly¬ers” and “Dayton Flyers”), or even sneakers (“PF Flyers”).
The Internet is one of the best marketing platforms of today. With it, you could reach out to a much wider market. Just imagine marketing your book worldwide. Use your personal webpage to advertise your book. Post the promotional copy, the cover image of your book and ordering information on your webpage. Also, don’t forget to include the address of your webpage on your promotional copy and flyers.

The publishing house answers all the expenses including the promotion of the book

In promoting your book, the most important factor of its success are hard work, determination and basic understanding of book marketing. If you want to take your book marketing campaign to another level, the best way to do so is to hire the services of a self publishing company.


  1. My 1992 American Heritage Dictionary says that "flier" and "flyer" are interchangeable.

    Both are defined as "a pamphlet or circular for mass distribution" (among the other definitions which they both share).

    BTW, your page scrolls so slowly, I must turn off the automatic image load in my Firefox browser when I read your site -- and I have a DSL connection, so it shouldn't be that slow.

  2. To Thomas:

    (1) I prefer to go by the 2007 Associated Press Stylebook, which says "flier" is the preferred term for pamphlet.

    My unabridged 2059-page Random House Dictionary (1966) gives the pamphlet meaning for "flier" but not for "flyer."

    Lexicographers have debated whether dictionaries should describe how words are used, or instruct how they should be used. The AHD was notable for including both.

    I do think that "flier" looks weird compared to "flyer," and may be old-fashioned. 1966 was a long time ago. So was 2007.

    (2) Maybe there is a problem with your ISP or PC. No one else has complained about slow page scrolling, and I have not seen the problem on multiple PCs and three browsers in multiple locations.