Sunday, February 14, 2010
Christian publisher descends deeper into hell
Last fall "the world's leading Christian publisher" Thomas Nelson made a deal with the devil (or at least with diabolical vanity publisher Author Solutions). The two companies are operating an allegedly "Christian" version of vanity publishing, called WestBow Press.
WestBow exists to extract big bucks from wannabe authors who are not good enough to get a normal royalty-paying contract from Thomas Nelson, and are attracted to the "Christian" label.
Sleazy WestBow lies about providing "self-publishing" and "free books." Lying does not seem very Christian.
For a sign of how important Thomas Nelson now views vanity publishing, take a look at its website (a piece is shown above).
The dominant feature at the top of the homepage is a big ad for WestBow. The placement shows that Thomas Nelson now regards vanity publishing as a more important source of revenue than the sale of books. The company wants to convince someone who might have gone to the website to buy a book or Bible for $25, to instead fork over up to $6,499 to become a "published author."
The vanity ad is even positioned above books about "Spiritual Growth and Christian Thought," including How to Reach Your Full Potential for God.
Apparently Thomas Nelson thinks its full potential is in vanity publishing.