The ads for vanity press AuthorHouse (part of the vanity colossus Author Solutions) show how stupid its employees are, and how stupid it assumes its prospective customers are.
The person or robot that does advertising for AuthorHouse doesn't understand the English language.
The first two sentences above say, "You set your self-publishing goals. As your book publisher..."
If AuthorHouse is the publisher, there is no self-publishing going on!
The second segment says, "Thinking of self publishing your book" and "Get published for just $399.
If someone is self publishing, she or he does not get published -- she or he publishes!
At the bottom, we read that AuthorHouse is "the leading self-publishing company in the world."
That's an interesting claim, and an impossible, illogical claim. AuthorHouse is not a self-publishing company, leading or otherwise. Except for a small book business set up by a self-publishing author, there is no such thing as a self-publishing company. No company can self-publish for an author. Only the author can self-publish the author.