Friday, February 27, 2009

Search engine comparison: Google wins big

I recently sent out a news release about my book I Only Flunk My Brightest Students: stories from school and real life.

I was curious to see how well it was circulating, so I did some web searches for the title in quotes.

After about 10 days, Google showed about 10,800 website links for the book title.

MSN displayed 100 links.

Strangely, Excite showed just 19!

Even more strangely, on the first results page, Yahoo indicated they found 26,900 sites with my book on them; but pages 13 and later showed the total is just 2,760.

And even stranger yet is the variety of sites that carried the news of my book. They range from USA Today and Yahoo news, to a porn site in France and "Japan Diaper News."

All in all, except for some specialized purposes, there just doesn't seem to be any reason to search with any engine other than Google. Google also gets all my advertising money in their AdWords program.

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