Friday, February 13, 2009
Highly recommended PR distribution service
In the past I've used PR Newswire to distribute news releases, and have been quite pleased with the results.
Last year I used the service to distribute a phony April Fools news story. It got tremendous "pick-up" on websites around the world.
Unfortunately, it also got me banned from PR Newswire.
I've recently completed three books, and I need to publicize them.
Since I could not use PR Newswire (which I had regarded as the number-one in the field), I decided to use PR Web. I've used their services in the past for less-important news when I wanted to save some money.
Both companies offer various packages with different prices based on distribution and the included photos, audio or video. PR Newswire can even display giant photos in Times Square in Manhattan. The prices at PR Web range from $80 to $360. At PR Newswire, you can spend from $680 to several thousand bucks. If you are only interested in state or regional coverage, you can pay less.
I chose the top-level $360 package from PR Web and was amazed by the performance. Within an hour of the distribution, Google showed many news websites picking up the story about I Only Flunk My Brightest Students: stories from school and real life
After a week, there were about TEN THOUSAND links in media all over the world. Some of the links were on my own websites or on the sites of stores selling my book, but the vast majority were the results of my $360 payment to PR Web.