- Unfortunately, authors who have the freedom to set book prices can cause even worse trouble for themselves: very low sales.
- Sometimes the high price is not caused by author's pride, but by the need to make a profit. Some pay-to-publish companies charge so much to produce books that an author must choose between noncompetitive retail pricing and losing money. That's not much of a choice. Some of these companies dictate noncompetitive prices. They don't care about selling books because they make their money by selling services and supplies to authors.
Study your competition before you decide to put a high price on your book. Will your book be perceived as several times as good as a book from an established pro like Rowling or King?
Hmmm. Is it a coincidence that both of the overpriced books were published by inept Outskirts Press?