In the 21st century, when many people consider doing business with a company or making a purchase, one of the first things they do is to search for comments online.
Fourteen years ago my wife ignored abundant bad reviews and has been suffering with a big-buck Dacor 'pro-style' gas range ever since. I check reviews several times a week before ordering from Amazon (recent winners include a dandelion puller, pool-cleaning robot and socks), and I read comments about the Honda Crosstour before even visiting dealers. (The car is great.)
A search for Outskirts Press on Google shows more than 5 million results. However, on the critical first three pages, many are NEGATIVE. Two negative links on the first page are for this blog.
A search on Bing showed two negative links for Outskirts on the first results page and more negative links on other pages.
Any person or business with an online existence may accumulate online criticism -- and it may be on the web forever. Do the right thing, and do things right.
Yes, I know that the blog title warns about pissing people off, and I often piss people off with what I write on this blog. I like to think that I am performing a public service (and maybe providing some entertainment). The targets of my criticism deserve to be criticized. So far, no one I've pissed off in this blog has sued me. I am willing to take the chance. I like the First Amendment very much.