- Unfortunately, authors who have the freedom to set book prices can cause even worse trouble for themselves: very low sales.
- Sometimes the high price is not caused by author's pride, but by the need to make a profit. Some pay-to-publish companies -- notably Lulu -- charge so much to produce books that an author must choose between uncompetitive retail pricing and losing money. That's not much of a choice.
Study your competition before you decide to put a high price on your book. Will your book be perceived as several times as good as a book from an established pro like Rowling or King?
Hmmm. Is it a coincidence that both of the overpriced books were published by inept Outskirts Press?