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Wednesday, January 30, 2013

Type can be male or female, straight, gay or neuter



[above] Book cover type may have implications you’ve never thought about. Here are two book covers showing men in frilly shirts. If not for the typefaces, could you tell that one book is intended for straight women and the other for gay men? Either illustration could appeal to people of either gender and orientation but the type makes the difference. The Cross Bones type could be used on a book for straight men, but not with a guy in a frilly shirt.


[above] Here are two cowboy romance books. The huge letters used for Linda Lael Miller’s name and the curlicues and script typeface used for “Country” indicate its for women. The simpler typeface on the book at the right hints that it’s for men.


[left] Both of these books are in the lesbian romance genre, but the title type styles are entirely different Could one be femme and the other butch?



[above] And, finally, books written by a lesbian woman and a homosexual man -- with asexual typography.


(Adapted from my upcoming The Look of a Book: what makes a cover good or bad)


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