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Friday, January 25, 2013

In 'Amazon v. the world' I'm on Amazon's side (at least for now)


Amazon owns multiple publishing imprints (brands) including Encore, Avalon and Montlake Romance. Barnes & Noble doesn't want to sell or promote those imprints because they enrich the 'enemy,' and management at smaller stores may also reject them -- if they recognize the Amazon connection.

If a book carries Amazon's CreateSpace label it may be rejected by a bookstore simply because it is self-published -- and the store's buyer assumes it is crappy.

If you have your own brand (like my Silver Sands Books) and merely use CreateSpace for printing and distribution, you should not meet automatic rejection.

Bookstores reject books for many reasons, and literary quality is low on the list. Don't take rejection personally.

Sadly, terrestrial bookstores are vanishing and are no longer vital for book availability or publisher income. It may be good for your ego to see your books on shelves or in store windows, but the negatives of selling to terrestrial stores are huge!

You have to be willing to accept returns of often damaged books months after you think the books were 'sold,' you have to invest in inventory, get involved in shipping and invoicing (or have a company do it for you) and you'll give up a lot of profit and wait a long time for your money.

I've published over 30 books (e-books and p-books) and am quite happy with the money I get from online booksellers around the world. And if someone walks in to a B&N store, or 'Wanda & Larry's Literary Emporium.' she can easily order my books.

Terrestrial bookstores are great for readers, but terrible for self-pubbers. Concentrate on marketing that can drive online sales. At least three of my books have been Amazon bestsellers. One of my books has earned me over 5000 bucks. I visit my local B&N store twice a month, but I don't care if they stock my books.

 My books on Amazon.com


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