Monday, February 13, 2012

Market research trick, and bookselling tip

If you know what you want to write about, the Internet will make it much easier to do market research than before the world was online.

With a little bit of typing, clicking and reading you can find out what potential readers are interested in -- and where you can reach them when it's time to sell books.



Use search engines to find terms like I’ve listed below. Simply replace “golden retriever” with “super hero” or “Argentina” or "beer" or "horseback riding" or whatever you want to write about.

“golden retriever forum”
“golden retriever message board”
“golden retriever bulletin board”
“golden retriever club”
“golden retriever association”
“golden retriever community”
“golden retriever organization”
“golden retriever news”
“golden retriever newsgroup”

When your book is nearly finished, return to the same websites and mention to appropriately articulate participants that you are writing a book on the subject, and would like to send them a preview copy for their opinion. You can mention that you may want to quote them on the book cover.

After publication, go back again and answer some questions, and point out that your new book provides additional valuable information.

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