Cheri Breeding is Director of Production for Outskirts Press, the frequently inept and dishonest pay-to-publish company I love to hate. She sometimes writes Outskirts's Self Publishing Advisor blog.
Outskirts says that Cheri "has been an instrumental component of every aspect of the Production Department, performing the roles of an Author Representative, Book Designer, Customer Service Representative, Title Production Supervisor, Production Manager and, Director of Production."
A Director of Production (or less pompously, a production manager) has many responsibilities. In publishing, the responsibilities lead to one objective: making sure that the final product looks right.
If Cheri and her staff can't even get a small headline right, imagine how crappy their books are.